
Heineken Ireland has reportedly discontinued Island’s Edge stout
Launched in mid-2021, Island’s Edge was aimed at 18-35-year-olds who did not traditionally drink stout Heineken Ireland is reportedly axing the production of Island’s Edge stout following a multimillion-euro marketing campaign aimed at converting drinkers in a country where Diageo’s Guinness has long held the number-one spot. Launched two years ago, the stout aimed to […]
2 years ago

