Viral €10 Maxol chicken fillet roll was actually a labelling error

Breaking news for the hot chicken roll sector.

If you're partial to an aul Irish Twitter scandal, you probably saw a picture doing the rounds yesterday of a chicken fillet roll priced at a staggering €10. Incase you missed it: https://twitter.com/dikdoktiktok/status/1543586097539727362?s=20&t=ZsjRSQPl481DDAS8laNOxg With inflation affecting a lot more than bouncy castles these days, many of us instantly believed the scandalous cost, boxing it off with petrol and pints as the latest in a series of terrifying Irish price hikes. However, on closer inspection the more investigative Twitter users noticed the weight of the roll, according to the label - 2kg. In fairness, we're big fans of the humble hot chicken roll here in Ireland - it's a national delicacy. But putting a 2kilo one away would be a challenge for even the most seasoned deli aficionados. Following on from the uncertainty in the comments section we got in touch with the deli in question - Maxol on Dunmore Road, Waterford - who confirmed the price tag was in fact for two chicken rolls. If it pleases the court, a second label has been submitted as evidence:

Image via Maxol Dunmore Road

The price tag shared on Twitter yesterday, via @dikdoktiktok

Maxol have also since commented on the Twitter post, writing: "Hi all, this is for 2 rolls, the price was €5 for each roll. Thanks." To which @dikdoktiktok responded "No, it wasn't, it was for one wrap. However Ive realised it was probably just a mistake by whoever printed the label. It's easy happen and I just didn't cop it at the till". To conclude, the price of a chicken fillet roll at Maxol, Dunmore Road is indeed €5. However, depending on who you ask, you've still got no chance at a mortgage if you buy one for lunch. Header image via Twitter/dikdoktiktok and Maxol Dunmore Road  READ NEXT: Get free access to nearly 40 heritage sites in Ireland on Wednesday