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30th November 2017
02:56pm GMT
Children of the 80s and 90s will probably remember Ricicles, a Kellogg's cereal quite similar to Rice Krispies - but coated in sugar.
Now in a move that has devastated people across the UK and Ireland, the company has announced it will be discontinuing the super sweet treat in January.
30th November 2017 will go down in books as a sad day.@KelloggsUK is stopping the production of their Ricicles brand!#childhoodmemories
— M A X Chilton (@maxchilton) November 30, 2017
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Absolutely gutted about Kellog's axing Ricicles from the U.K. As a kid & now an adult I am still a fan of Ricicles!! Didn't do me any harm, got no fillings????????????The sugar police gone mad!!???????????? https://t.co/Y6UyI7LQZk
— LynneG (@lynger2000) November 30, 2017
Others didn't even know what Ricicles were.
Retweet if this is the first time you've ever heard of Ricicles. https://t.co/KdpGtKFftJ
— Medo.F (@Mediostability) November 30, 2017
The axing of Ricicles, which have 34g of sugar per 100g, is part of a plan to make Kellogg's cereals healthier.
They will also be cutting the amount of sugar in Coco Pops, Rice Krispies and Rice Krispies Multi-Grain Shapes by between 20% and 40% next year and ending on-pack promotions aimed at kids on Frosties.
Kids eating less sugar is obviously a good thing, but we'll miss you, Ricycles. Rest in peace.
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