The proposals have been criticised by industry bodies

A ban on supermarket meal deals could be considered in Wales under new government proposals to tackle obesity. A Welsh Government consultation document exploring how to make the "food environment in Wales healthier" was published in June 2022 with several proposals on how to promote healthy eating. One of the proposals being considered is the banning of "meal deal" offers, where products are cheaper if purchased together. Other things that could be considered are the banning of multi-buy offers and reducing the price of certain foods. The consultation process came to an end in September last year, but no plans have been put in place yet. Similar plans have also been put forward in England. The Welsh Retail Consortium has since written to ministers to voice their disagreement with then plans, saying they would have a "disproportionate" impact on food producers, reduce choice and increase food prices.

Sara Jones, head of the consortium, told BBC Radio Wales Breakfast that, whilst members could be prepared to support proposals such as multi-buy bans, others were a step too far, in particular the suggestions of banning meal deals and seasonal promotions.

"We do understand the real importance of the government trying to tackle obesity and support public health," she said. "People like myself, a busy mum of two, I am looking for a quick lunch option. I'm not going to over-consume because of those purchasing decisions and by banning those it will just lead to restrictions in terms of availability and affordability in terms of the consumer," she added. She explained that promotions allow competition between retailers to attract customers, which helps keep prices down.