Subscribers will need to decide between paying more for Netflix with no ads, or paying less for Netflix with ads every hour.
With this latest development, some subscribers might start looking at their expenditures and deciding what - if any - of their subscription services are worth keeping.
Netflix has removed the cheapest ads-free option from their sign up page for new members in the UK and the US. Previously, the Basic Plan offered a single, ads-free stream for £6.99/$9.99 per month, which is no now longer available for new or rejoining customers.
According to Netflix, as reported by
Variety, existing Basic members can "remain on this plan until you change plans or cancel your account."
In its place, the new cheapest option is Standard With Ads, which charges customers £4.99/$6.99 per month, which adds an average of four minutes of un-skippable adverts per hour of watching.
The cheapest ads-free plan in the UK and US now is simply called the Standard plan, and costs £10.99/$15.49 per month, which also gives full access to the Netflix library, unlike the ads-supported tier.
Considering at the end of May this year, Netflix launched their crackdown on password sharing in Ireland and the UK with immediate effect, if and when these new policies also get launched here could kick in with an equal lack of warning.
Watch this space...
This article originally appeared on JOE
Header image via Getty
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