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8th December 2022
10:15am GMT
Fiona Frawley
We’ll be honest – we really messed this up. No excuses, no blaming processes or internal missteps. It’s a massive mistake. Our OFS series every month has focused on a different country or region with icons and graphics depicting imagery from the destination and a map. We’ve put every series together, whether it’s Denmark, Argentina, Czechia, Turkey, Spain, Rwanda, Sweden, Hong Kong, Canada, or New Zealand, with the genuine aim of it being a tribute and celebration, collaborating with breweries from around the world. But we recognise that on this, especially the map combined with the term Ireland, we got it wrong. This is on our own naivety and ignorance. We would never intentionally want to offend, upset or anger people, but this clearly has and we are very sorry. We have withdrawn these three beers from sale.Some people have taken to the comments to suggest a re-labelling rather than a complete withdrawal of the beer. There's been no word of Northern Monk releasing the cans with different art as of yet. Header image via Twitter/@thebeernut READ NEXT: Kildare Councillor pushes for traffic to be banned from Naas Town Centre