Share
22nd October 2020
01:28pm BST
"The Guinness with everything, except alcohol"
Guinness’ global brand director Gráinne Wafer said:
"This is an exceptional day for Guinness, as we finally reveal Guinness 0.0. The launch of Guinness 0.0 highlights our long-held commitment to innovation, experimentation, and bravery in brewing, harnessing the power of our brewers and our ingredients, to create an alcohol-free beer that is 100% Guinness but 0% alcohol."
Meanwhile, Aisling Ryan, Innovation Brewer at St James’s Gate said:
"Guinness has always had an unwavering commitment to quality and our entire brewing team is hugely proud of the care and effort that has been put into the four-year development process for Guinness 0.0.
"We have created a taste experience that we believe is truly unrivalled in the world of non-alcoholic beer and we can’t wait for people to finally be able to try it."
READ NEXT: Galway and Dublin named top two friendliest cities in Europe