Sainsbury’s Christmas Ad May Have Just Won First Prize

The Sainsbury’s 2016 Christmas advert has arrived, and the incredibly sweet ad features a series of modern families including an interracial couple, two mums and their baby and much more.

The cartoon-style ad, titled The Greatest Gift, also features the dulcet tones of James Cordon's singing voice.

AND profits from The Greatest Gift campaign will go straight to Great Ormond Street Hospital Children’s Charity to help them provide accommodation for families with children in hospital.

Now that's what we call the spirit of Christmas. 

You can donate to the worthy GOSH charity here.

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