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13th July 2023
12:46pm BST
Image via Getty.[/caption]
The result could be connected to a controversial Bud Light boycott in the States, which happened after the beer teamed up with trans influencer Dylan Mulvaney for a marketing campaign. The original intention was to boost sales among a younger, broader audience of drinkers.
After the partnership, a number of conservative personalities such as Travis Tritt, Kid Rock, and Ben Shapiro called for the boycott of Bud Light. The boycott has been condemned by the likes of radio personality Howard Stern, country musician Zach Bryan and Garth Brooks, who said that his bar would continue to serve Bud Light products, and that he believes in "inclusiveness" and "diversity".
The full results of the YouGov consumer survey are available right here.
Header image Getty
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