The drinks industry is booming right now between craft beers, gins and whiskeys.

Today sees the launch of something brand new and I'm extremely intrigued  by it.

BEEKON is a new alcoholic drink that is produced and from day will be distributed across Ireland.

Containing only honey, water and yeast this is introducing new flavours to the Irish drinks industry. https://www.instagram.com/p/Bxc-HaHC_Rm/

The refreshing honey-based alcoholic drink is inspired by the work of the humble bee. It offers a an alternative to those looking for a drink with wholesome ingredients; no nasty additives, sulphites, sulphates or colourants.

Produced in Ireland, BEEKON comes in quirky, beehive-like bottle.

This ‘honey refresher’ is creating a new alcohol category of its own which is unique in its production and taste.

https://www.instagram.com/p/Bxnng3_Ieo9/

In developing the brand founder, Karen O’Neill hoped to create a drink that paid homage to the bees and their hard work.

She noted:

"We at BEEKON recognise that people are looking for lower ABV and healthier alternatives to wine and beer.  BEEKON is a lightly carbonated alternative, available at 5% alcohol and in two flavours. Classic BEEKON contains Argentinian wildflower honey. For the ginger lovers amongst us, there is Ginger and Lime flavour BEEKON. Both drinks are flavoursome and fresh in taste, providing crisp refreshment through the combination of tasting notes."

BEEKON is available now in select bars and hotels across Dublin and Belfast.

Sounds very interesting, I can't wait to try it.