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12th October 2018
11:13am BST
Say what you will about ads, but you have to admit that when they're done well they're not only entertaining, but they also manage to stick in your brain for decades.
With that in mind, we started thinking about all the classic chocolate ads that aired over the years and did a bit of rooting to find the most memorable.
Time for a trip down memory lane...
People made of chocolate riding a rollercoaster that launches them into outer space? Yup, that is what Friday feels like.
The ad that launched a thousand impressions in primary schools around the country.
Ape + a drum set + Phil Collins = advertisement gold.
We dare you to watch this without arching an eyebrow. Can't be done.
The sexualisation of cartoon rabbits really needs to stop.
This is the reason you still manage to feel fancy when gorging yourself on Ferrero Rocher.
This just looks ridiculously tempting.
Weirdly arousing.
This is memorable as it will haunt your nightmares for the rest of your life.
We still get this tune stuck in our heads whenever someone mentions Roses.
Did we miss any memorable chocolate ads? Let us know in the comments.
