Pepsi Max Create the ‘Ultimate’ Chain Reaction

To celebrate ringing in the new year, Pepsi Max released this video Chain Reaction. The concept is completely unrelated to Pepsi Max and I'd just LOVE to know how much they paid the creative agency for this! The team have used 2,014 mousetraps and 2,015 ping-pong balls create 'ultimate' chain reaction and captured the results in slo-mo. Looks slick but seems like a pointless, waste of time in my opinion and probably would have been epic if they'd used eggs instead!