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20th December 2016
12:18am GMT
Some magical marketing from lg2 that could inspire your inner magical marketer!
The Québec City Magic Festival (known locally as the Festival de Magie de Québec) runs every year around the start of September, and it has started to get some global attention. It is getting global attention not because of the magic on display but more so because of the magical marketing from agency lg2!
It's always boring at a bus stop so what better time to unleash your inner magician
Just your standard worker hard at work putting up a poster for the festival.
This stunt made people doubt their very existence.
The most recent stunt for 2014's festival which featured a magical top hat.
