Life is Sweet for this Guy Made Out of Skittles

I'm a big fan of Skittles- more for their well executed ads. STRUCK by a RAINBOW is a real, made up documentary that dives into the world of a man whose life was transformed forever after experiencing an unknown and unexplained meteorological, multicoloured phenomenon. Life is pretty sweet for this guy.

BBDO Toronto and director Conor Byrne created this adorable ad that's just been released. Conor won a Cannes Lions Young Director Award this year for his great short film Foureyes and this ad really gets the tone right with the actors registering the perfect balance of awkwardness and (mock) awe.