The IKEA Bedroom Cinema Has Arrived

WHY hasn't anyone thought of doing this properly before? IKEA have only gone and outdone themselves by giving this theatre in Russia a makeover and turning it into a bedroom cinema. EPIC.

As a part of an integrated 'Wake Up Love' campaign, IKEA Russia has converted one of the cinema halls in the Kinostar Deluxe MEGA Khimhi into a huge bedroom, completely replacing standard seats with cozy beds.