Here It Is – The 2017 John Lewis Christmas Ad Has Just Been Released

The most anticipated ad of the year is here!

John Lewis released their 2017 Christmas ad this morning after sending out a couple of hints during the week.

As expected, the ad features a gruffalo type creature hiding under the bed of a little boy before they befriend each other. We now know that the creature is called Moz The Monster.

Watch the ad below and let us know what you think.

Like last year, it seems a lot of people expected more from the ad

I literally feel nothing at the John Lewis ad. Has 2017 taken a nuclear reactor to my soul or is it just blah?

— Chris Hooper (@TophHooperton) November 10, 2017

Gotta be one of the worst adverts I’ve seen and defo not worth that kinda money, someone’s ripping you off big time #JohnLewis

— Reiss (@ReissBarthram) November 10, 2017

The John Lewis advert has disappointed me ???? #christmas #xmas #johnlewis #johnlewischristmasadvert

— Paul Kerry (@pauliekerry) November 10, 2017

Not sure about the John Lewis Christmas advert. Didn’t make me feel Christmassy or cry ???????? #MozTheMonster

— Char Burrows (@CharBurrows3) November 10, 2017