Have You Been Pronouncing The Word ‘Meme’ Wrong All Along?!

TV reality star Gemma Collins has been getting some serious abuse online for mispronouncing the word "meme" - a word used to describe viral content online:

"Thank you for all the memes you've done for me this week," she told her fans in a video posted on Twitter late last month:

Thank you for all your memes I LOVE you all ???????????????????????? pic.twitter.com/GwgnsWTYPS
— Gemma Collins (@missgemcollins) August 25, 2017

In the clip, Gemma Collins pronounced the word "meme" as "may may," which caused an absolute wave of online mocking - and even a tongue-in-cheek Gemma Collins Meme Appreciation Night on Facebook.

According to the Oxford English Dictionary the correct pronunciation is "meem:"

She doesn't help herself does she????????????????
— Charlotte (@_charrrrx) August 26, 2017

The episode has caused debate around other internet terms as well. According to the creator of Gif graphics, it should be pronounced 'jiff' rather than 'giff' - who knew!