Any podcast marketing expert will tell you that to achieve chart success, you should 'go niche'.
Unfortunately, Georgie Crawford's massively popular podcast,
The Good Glow, deals with a topic that can no longer be considered "niche".
Almost everyone has been touched by cancer in some way - whether they've been diagnosed themselves, or sat in front of a loved one for a difficult conversation that has changed the course of their lives.
But
The Good Glow is about so much more than cancer.
Georgie was diagnosed with breast cancer in 2017, just months after having her first baby, daughter Pia.
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But for Georgie, the worst thing that ever happened to her also turned out to be the best, and that's what
The Good Glow is all about.
This is a podcast about positivity and strength in the face of adversity, about accepting and embracing curve balls, and most importantly - about seeking out and celebrating everything that's good in life.
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Georgie's warm and candid interviewing style brings out the very best in her guests, who've ranged from Pippa O' Connor and Suzanne Jackson to her own mum, Siobhan (my favourite episode).
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Listening to the podcast is an act of self-care in itself - I haven't spoken to anyone who hasn't felt moved, inspired and uplifted after an episode.
It's no surprise that it has continuously topped the charts since its release and racked up hundreds of thousands of listens - meaning listeners will be thrilled to here that the chart-topping podcast returns tomorrow, Sunday May 19.
Season 3 of
The Good Glow begins with guest Sinead Hingston. Sinead tragically lost her husband Geoff on a family holiday in 2011, just seven months after their wedding and when she was 19 weeks pregnant and has an incredible story to tell - all about piecing your life back together after tragedy.
The Good Glow goes live every Sunday and is available on
iTunes,
Spotify and
Castbox.
The best way to support a podcast and make sure others find it is to rate and review - if you love The Good Glow, you can share the love here.
