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20th December 2016
12:18am GMT
There are a few commercials that say it's Christmas like no other. From airlines to drinks brands they are all vying for a place in our heart around this time of year. Some great new fun ads have appeared from Peter Kay as a dance instructor in 2010 for M&S to some unapologetically soppy US ads (Walmart troops etc.) but below is my highly subjective list of what I think are the best of the bunch.
It's an iconic brand and an iconic ad. Unusually for an ad it's not updated and it shows the affection people have for the ad that it's repeated every year on our screens. Nothing says' Christmas like the Coca-Cola trucks on our screens.
The horses unfortunately are being put out to pasture this year and replaced by....hipsters. The timeless Budweiser Clydesdales are majestic, and whether you're a Bud drinker or a craft beer fan, I think you'll agree that this one stands the test of time.
This Kellogg's Corn Flakes ad is still shown every Christmas for the last almost 20 odd years in Ireland. It doesn't feature any more in the US but it still holds a place in our hearts! The cute child in a pink onesie was actually played by twins, one of whom got married last year.
This Westjet ad is only a year old but it feels like it's been around for years with the reception it got when it was released. Airports around Christmas time have an extra magic as people pass through on their way to be reunited with loved ones and this ad taps into that magic with great effect.
What could be more Christmassy than the iconic Guinness ad depicting a white Christmas in Dublin. No other ad say's it;s Christmas in Ireland like this one as the camera spans across Dublin on Christmas eve.
Although it debuted this year Sainsburys tribute to the fallen soldiers of world war one tops many lists of the best Christmas ads. It depicts the moment during WWI when arms were downed for a day and British and German soldier played football against each other rather than fight. Some accuse Sainsburys of cynical commercialisation of the war but there's no denying it's a touching ad either way.
It wouldn't be Christmas with John Lewis now famous ads as their ads now become as traditional as carols, mince pies and Santa himself. Last years ad featured a Lily Allen version of Keane's Somewhere Only We Know in the background . The reunion of the hare and bear in this has led to more than a few tears shed!
