21 Tweets Showing How Pissed Off People Are About UTV’s New ‘Female Orientated’ Channel

TV3, just yesterday, announced that it would be launching its new 'three channel' strategy shortly, including replacing UTV Ireland with a brand new channel called Be3.

The new channel, set to be 'female focused' and 'female orientated' will house "drama and chat" programming, as well as repeats of the channel's line-up of soaps. Children's programming blocks will also move to the channel.

This caused quite a stir in the Twitter world, causing women and men alike to question why on Earth such a thing would be suggested in 2016.

UTV Ireland relaunched 'female orientated" Be3, focusing on soaps and children's progs! No current affairs for us! https://t.co/mx9f4ejr7L
— Orla O'Connor (@OrlaNWCI) December 6, 2016

Oh good, a "women's channel" with lots of soaps and pink. Glad @TV3Ireland is with us in the 21st century. #facepalm https://t.co/zg7k25z3SF
— Chris (@Chris_afec) December 6, 2016

Be3: 22:00 Hunks On Parade
e3 22:00 American Dad
TV3 22:00 Cars, But With Sexism
— Not The RTÉ Guide (@YourRTEGuide) December 6, 2016

Be3...a station for women....because women don't do politics and sport. They just like chat and shoes. Isn't equality great?
— Johnny Fallon (@jonnyfallon) December 6, 2016

So. A 'female and family oriented' station @official_Be3 ? ???? (a) men have families too; (b) not all women have kids; (c) it's patronising.
— Sinead Ryan (@sinead_ryan) December 6, 2016

So TV3 is for "grown ups" and Be3 for women.Thanks for clearing that up for us @TV3Ireland For a minute there,I thought I was grown up.
— Fiona Kenny (@FionaKenny1) December 6, 2016

Thank goodness someone makes female focussed TVs.

How else would I watch female focussed programmes on the new? #Be3 #utvireland pic.twitter.com/BokUKAoouz
— Anita Byrne (@anitambyrne) December 6, 2016

2016 UTV Ireland relaunch as the "female orientated” Be3 https://t.co/ld8Da0oIOn will it be the 21st C Daily Mirror for gentlewomen" 1903
— Deirdre ní Dhubhghaill (@2DGraphicDesign) December 6, 2016

I'm setting up a female version of my twitter account, where I'll be tweeting girly stuff. Serious topics will remain on this account. #Be3
— Tony Groves (@Trickstersworld) December 6, 2016

They called TV3 "grown-up TV" and Be3 "female interest". This won't end well...
— Colin McGovern (@cmcgovern) December 6, 2016

Sweet
Mother
Of
Divine!

The TV version of the pub snug where women were segregated & allowed glasses not pints@official_Be3
— Erstwhile Woman (1963-2015) (@BridledScold) December 6, 2016

Station for women delivered by men.TV3 for "grown ups" while BE3 for women! Don't watch any of progs mentioned
— Lucy Keaveney (@Luighseach) December 6, 2016

Sounds absolutely shite,did they even bother to ask any women what would be good content to have on the station? #be3 https://t.co/ebNjJkL6XU
— Shane Mc Quillan (@shanesaysthat) December 6, 2016

Because there are no women !! We don't see or hear them on radio or tv #be3 https://t.co/E0kIaPDOBW
— polly molotov 1800 828 010 #WeWillProvide (@NursepollyRgn) December 6, 2016

Really looking forward to the #Be3 #GoggleboxIRL spinoff. Where women ironing at home watch women ironing on tv. https://t.co/wUQVYo2FMl
— Tony Groves (@Trickstersworld) December 6, 2016

UTV Ireland is being rebranded for women and will be called "be3". Welcome to 2016 #ForTheGals https://t.co/tyFwxExMY2
— Andréa Henry (@AndreaLHenry) December 6, 2016

Be3 23:00 Perfumes I Guess?
e3 23:00 Family Guy
TV3 23:00 Vincent Browne Wondering Why There Are No Women On His Show Anymore
— Not The RTÉ Guide (@YourRTEGuide) December 6, 2016

Yikes...

Hopefully TV3 will find some solution to this problem, one to make everyone feel included.